Pearson US/Dubai
Social Studies
The Challenge
To create the ESL adaptation of a best-selling common core US Social Studies series for the Saudi market.
Why we were chosen
- Track record in creating seamless adaptations of existing content for new markets
- Knowledge and experience in creating Social Studies content for young learners
- Expertise in creating culturally appropriate and sensitive content for the region
- Proven ability to deliver high-quality materials to short timelines
Benefits & Results
Our team created an adaptation of the popular K-5 Social Studies curriculum that follows US standards. Aimed at the Middle East, the adaptation includes six Student Books, Teacher’s Books, six sets of Activity Cards and the Flipchart version of the Grade K Student Book.
For a more localised appeal, Middle East-specific content that dovetails with the US curriculum was created. We worked with experts on Arabic culture to ensure cultural appropriateness and accurate depiction of life in the Middle East.
With a production time of seven months, Student Books and Teacher’s Books were created simultaneously to ensure on-time delivery. This seamlessly adapted product was a big hit with the sales teams, enabling them to grow their customer base in the region.
“A big thank you for all of your hard work in delivering My World. The books look great, I am very happy with all of your work.”
— Content Manager, Pearson
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