Pearson / Wall Street English (WSE)

Adult ELT

  • Project:New Student Experience

  • Market:Global

  • Audience:Adult learners at PLS

  • Timeframe:12 weeks

  • Case Study:Digital

The Challenge

To create 100s of digital activities for students, featuring video-based content, in just 12 weeks as part of a huge content revamp project for a global language school chain.

Why we were chosen

  • Passion for delivering innovative digital content
  • Proven experience in assessment creation and knowledge of the Global Scale of English
  • Expertise in creating video-based learning content
  • Trusted partner known for delivering on time and to budget

Benefits & Results

Working with XML manuscript templates, we created a range of graded grammar- and vocabulary-based interactive digital activities. The activities were based around can-do statements and vocabulary sets aligned to the Global Scale of English.

Using footage and scripts from WSE’s original NY-set content. we created and delivered a range of video-based interactive activities. Our team of content creation experts also went beyond the videos, and made use of the characters in further dialogs and scenarios. We also delivered detailed assessment content for use in WSE’s groundbreaking new content experience.

Thanks in part to our work, WSE were able to launch to market on time with a high-quality product that became market leading, with great feedback from students and teachers, and  was the Winner of the Best Educational Platform of the Year Award at the Education Investor Global Asia Summit in 2019.

“We are thrilled that the TCS team is delivering such great content.”

— Content Creation Manager, Pearson

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