Oxford University Press

Digital content creation

  • Project:Fusion & Solutions Practice Kit

  • Market:Global

  • Audience:Secondary ELT students

  • Timeframe:4 months

  • Case Study:Digital

secondary ELT students

The Challenge

To create the student practice content for seven levels of two global secondary ELT courses.

Why we were chosen

  • Passion for delivering innovative digital content
  • Proven experience in content creation using the Common European Framework of Reference (CEFR)
  • Expertise in creating video- and audio-based learning content
  • Ability to deliver content integrated with a range of design, digital and media assets
digital ELT content publishing services

Benefits & Results

Our content creation experts created initial storyboards for the new digital content, which was then written into the supplied MS templates. Content was aligned to the CEFR. Activities were uploaded in the Avallain authoring platform by our digital content team, where checks and edits were made.

For this media-rich content, images were researched and selected, artwork was commissioned, audio was recorded and edited, and finally, original video content was shot.

This was a real team effort requiring close and careful project management overseeing all aspects of the work, managing external authors, the content teams, designers and media producers. All content was delivered on time to a high standard – enabling OUP to launch their digital content to market and help support their best-selling secondary ELT titles.

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