As the publishing industry diversifies away from the traditional printed books only model, sales models and pricing strategies need to evolve too. But this is often easier said than done, particularly when thinking about how to monetise services rather than individual products. What is it that customers really value? And how much will they pay for it?
It can often be useful to look at examples from other sectors and industries for inspiration, where paid-for digital services may be more typical. This blog from Baremetrics on SaaS (Software as a Service) pricing models has lots of such examples, clearly illustrating a range of different pricing models you might want to explore. Can you think of any successful examples from within or adjacent to publishing?
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